Brand, UI/UX, Print, Social Media, SEO

Delphis Eco

Promote and enhance the company’s branding through diverse channels, including its website, social media platforms, printed materials, advertisements, and events.

Delphis Eco is an eco-friendly cleaning products company catering to both B2B and B2C markets. My role encompasses managing their eCommerce website and overseeing branding efforts across various platforms. These include UX/UI design, social media, print materials, events, and advertising, all of which directly impact sales strategies and the company’s overall image.

Design the Brand

I have refined and enhanced the Brand Guidelines to ensure a consistent identity across all channels. I improved the website’s user experience, creating a more engaging platform while actively monitoring daily sales and traffic to drive growth.

Core palette is clean, simple and neutral. It consists of 4 colours, white, black, grey and Delphis Eco teal

Delphis Eco teal
CMYK: C85 M12 Y53 K36
RGB: R0 G111 B98
PANTONE: 562

White
CMYK: CO M0 Y0 K0
RGB: R255 G255 B255

Grey
CMYK: CO M0 Y0 K50
RGB: R167 G168 B170

Black
CMYK: C0 M0 Y0 K100
RGB: R0 G0 B0
PANTONE: Black 6

Typography

UX / UI

Through targeted optimisations, I ensure the website remains user-friendly and aligned with the company’s goals. This includes refining product categorisation, improving page load times, and enhancing mobile usability to provide a seamless shopping experience.

By leveraging data from daily sales and traffic analytics, I identify opportunities for further improvement and implement changes to maximise performance. These efforts are geared towards creating an engaging and efficient platform that supports the company’s growth and strengthens its online presence.

Animations

Social Media and Animations

Social media efforts span platforms such as YouTube, Instagram, Facebook, and LinkedIn, integrating engaging video posts and animations to capture attention and boost interaction. From showcasing product features to delivering educational content, animations and videos have played a key role in enhancing the company’s digital presence.